2026 ISMS Marketing
Science Conference
June 11–13, 2026 | Nova SBE
Latest News
The conference calendar is now available on the website, below.
The 2026 Marketing Science conference will feature an onsite daycare service, throughout the duration of the conference. Please fill out the expression of interest form here.
The Conference
The INFORMS Society for Marketing Science (ISMS) Marketing Science Conference is an annual event that brings together leading marketing scholars, practitioners, and policymakers with a shared interest in rigorous scientific research on marketing problems.
Conference Information
The Program
Please find the detailed conference schedule here.
JUNE 11
Time | KPMG Gallery | Hovione Hall | Session Rooms (B wing, floors 0 and 1) | Other Functions |
| 7:30-8:30AM | Light Breakfast | MKSci SE/AE/AB (starts at 7.00) invitation only | ||
8:30-10:00AM | Contributed & Invited Sessions (TA) | |||
10:00-10:30AM | Coffee Break | |||
10:30-12:00PM | Contributed & Invited Sessions (TB) | |||
12:00-2:00PM | Lunch and Poster Interactions (P1A) | Lunch and Poster Interactions (P1B) | ||
2:00-3:30PM | Contributed & Invited Sessions (TC) | |||
3:30-4:00PM | Coffee Break | |||
4:00-5:30PM | Contributed & Invited Sessions (TD) | |||
5:30-7:30PM | Plenary Session, followed by Happy Hour and Poster Interactions (P2) | |||
JUNE 12
Time | KPMG Gallery | Hovione Hall | Session Rooms (B wing, floors 0 and 1) | Other Functions |
7:30-8:30AM | Light Breakfast | MKSci ERB (starts at 7.00) invitation only | ||
8:30-10:00AM | Contributed & Invited Sessions (FA) | |||
10:00-10:30AM | Coffee Break | |||
10:30-12:00PM | Contributed & Invited Sessions (FB) | |||
12:00-2:00PM | Lunch and Poster Interactions (PC1) | Lunch and Poster Interactions (PC2) | Women's Lunch - preregistration only | |
2:00-3:30PM | Contributed & Invited Sessions (FC) | |||
3:30-4:00PM | Coffee Break | |||
4:00-5:30PM | Contributed & Invited Sessions (FD) | |||
5:30-6:30PM | Poster Interactions (PD1) | Poster Interactions (PD2) | ||
7:30-9:30PM | Gala Dinner @ LX Factory |
JUNE 13
Time | KPMG Gallery | Hovione Hall | Session Rooms (B wing, floors 0 and 1) | Other Functions |
7:30-8:30AM | Light Breakfast | Fellows Breakfast (starts at 7.00) invitation only | ||
8:30-10:00AM | Contributed & Invited Sessions (SA) | |||
10:00-10:30AM | Coffee Break | |||
10:30-12:00PM | Contributed & Invited Sessions (SB) | |||
12:00-1:30PM | Light Lunch |
Conference Registration
Please register using this link.
Registration Rates
| Registration Rate | Early Bird* | Standard |
| ISMS Member | $675 | $775 |
| ISMS Non-Member** | $775 | $875 |
| Student/Retiree | $395 | $495 |
* Early registration ends April 15, 2026.
** includes one year of ISMS membership
Session Planning
Committee
André Trindade, Nova University Lisbon
Andrey Simonov, Columbia University
Anita Rao, Georgetown University
Brad Shapiro, University of Chicago
Brett Hollenbeck, University of California, Los Angeles
Davide Proserpio, University of Southern California
Jason Roos, Erasmus University
Lan Luo, University of Southern California
Masakazu Ishihara, New York University
Mingyu (Max) Joo, University of California, Riverside
Navdeep Sahni, Stanford University
Nicole Mead, Nova University Lisbon
Nuno Camacho, Erasmus University
Pranav Jindal, Indian School of Business
Ron Berman, University of Pennsylvania
Shubhranshu Singh, Johns Hopkins University
Song Yao, Washington University in St. Louis
Stephan Seiler, Imperial College London
Woochoel Shin, University of Florida
Yi Zhu, University of Minnesota
Yiting Deng, University College London
2026 ISMS Doctoral Consortium
The 2026 ISMS Doctoral Consortium will be held on June 10, 2026, at Nova SBE.
Discover this year’s program and get to know the talented doctoral students and faculty participating in the event.
ISMS Financial Support
for Dependent Caregivers
ISMS is offering attendees of the 2026 ISMS Marketing Science Conference with dependent care responsibilities the opportunity to apply for up to $400 in financial support to help offset incremental expenses incurred for dependent care (humans) because of attending the conference.
Hotel Details
There will not be a dedicated conference hotel. Participants are encouraged to arrange their own accommodation, with many options available in both Lisbon and Cascais, each offering a wide range of quality and price points. Carcavelos also has several hotels and guesthouses within walking distance of the venue, which may be more convenient though generally more modest in standard. All three areas are well connected by train, making travel between them straightforward and reliable.
For convenience, you may visit our collaborating travel agency’s webpage here to view a curated list of recommended hotels and lodging options.